Grassroots Fitness Project — Privacy Policy
Last Updated: August 2026
At Grassroots Fitness Project (“GRFP,” “we,” “us,” or “our”), we respect your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, contact us, register for our programs, use our scheduling platform, or interact with our digital services.
Information We Collect
Information You Provide to Us
We may collect information you voluntarily provide, including:
Name
Email address
Phone number
Contact and emergency contact information
Information submitted through inquiry or contact forms
Class, program, and appointment registrations
Youth program and enrollment information
Assessment or training information you choose to provide
Communications you send to us
Payment information is processed through third-party payment providers. Grassroots Fitness Project does not directly store your complete credit or debit card information.
Information Collected Automatically
When you visit our website or use our digital services, certain information may be collected automatically. This may include your IP address, browser and device information, pages visited, referring pages, interactions with our website, and other website usage information.
We may use cookies and similar technologies to operate our website, understand how visitors use it, improve its performance, and provide certain features.
Cookies and Website Analytics
Our website uses cookies and similar technologies, including tools provided through our website platform, to support website functionality and understand how visitors interact with our site.
When you visit our website, you may choose to accept all cookies, decline non-essential cookies, or manage your cookie preferences.
Non-essential cookies are restricted unless the appropriate consent is provided. You can review or change your cookie preferences at any time using the Cookie Preferences control available on our website.
You may also be able to control certain cookies through your browser settings.
How We Use Your Information
We may use your information to:
Schedule and manage classes, private training sessions, assessments, and youth programs
Create and maintain client accounts
Process registrations, purchases, and payments
Communicate with you about appointments, bookings, purchases, schedules, programs, and facility updates
Respond to inquiries and requests
Send marketing or promotional communications where permitted
Improve our website, programs, services, and client experience
Maintain the security and operation of our website and digital systems
Comply with applicable legal, financial, and regulatory requirements
How We Share Information
We do not sell your personal information.
We may share information with trusted service providers that help us operate Grassroots Fitness Project, including providers that support our website, scheduling and client management, payment processing, email and communications, analytics, and other business technology.
These providers may process information as necessary to provide their services to us and are subject to their own privacy and security obligations.
We may also disclose information when required by law, when reasonably necessary to protect our rights or the safety of others, or in connection with a business transaction involving Grassroots Fitness Project.
Email and Marketing Communications
If you choose to receive promotional communications from Grassroots Fitness Project, we may send you information about programs, classes, events, promotions, and other GRFP news.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.
You may still receive non-promotional communications related to your account, bookings, purchases, registrations, or services.
Submitting an inquiry or contacting Grassroots Fitness Project does not automatically enroll you in ongoing promotional marketing communications unless you separately choose to receive them.
Accessing, Correcting, or Deleting Your Information
You may update certain personal information through your WellnessLiving account.
You may also contact us to request access to, correction of, or deletion of personal information we maintain about you.
We will honor applicable requests subject to legal, financial, operational, security, and record-retention requirements. Certain information may therefore need to be retained when required or permitted by law.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Payment information is processed through third-party payment providers using their security systems. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Information
Our youth programs require the involvement of a parent or legal guardian.
We may collect information about a child when it is provided by or with the authorization of a parent or guardian for purposes such as enrollment, scheduling, training, safety, and program administration.
We do not knowingly use children’s personal information for unrelated marketing purposes.
If you believe a child has provided personal information to us without appropriate parental or guardian involvement, please contact us.
Third-Party Services and Links
Our website and services may use or link to third-party platforms for scheduling, payments, communications, and other services.
Those third parties may have their own privacy policies and practices. We encourage you to review the privacy policies of third-party services you use.
International Users
Grassroots Fitness Project operates in the United States. If you access our website or services from outside the United States, your information may be transferred to and processed in the United States.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or applicable requirements.
When changes are made, we will update the “Last Updated” date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us:
Grassroots Fitness Project
78th Street
371 Amsterdam Avenue, 2nd Floor
New York, NY 10024
106th Street
250 West 106th Street, 2nd & 3rd Floors
New York, NY 10025
Email: grassroots@grassrootsfitnessproject.com
Call or text: (914) 537-5753