WHY GRASSROOTS?
At Grassroots Fitness Project, we offer small group fitness classes, one-on-one personal training programs, and more so you can find the best options for your fitness lifestyle. The Grassroots approach to fitness is about building a foundation of movements that is easily accessible to our community. From there, our trainers can modify and progress workout plans to meet the needs of each client based on their personal health goals.
OUR STORY
When boutique fitness was not even a word, we had an idea. Our idea came from spending a combined 15 years training and managing at large scale commercial gyms. During that time, it became clear to us that a fitness company’s sustained success must be tied directly to the success of its clients. Our most successful clients knew that purchasing a gym membership was not enough. They needed tangible information on how to use the gym, and they needed to feel comfortable regardless of their fitness level.
Our idea was to create a boutique fitness studio that had everything that many commercial gyms were missing - education on the why and how of fitness, a team of trainers to lead you through your workouts and keep you motivated, and a community where you feel respected and supported. We opened Grassroots Fitness Project in 2004, and since then have moved from our duplex apartment studio to a fully functional fitness studio in the Upper West Side where our growing team of trainers provide programming from Group Fitness Classes to Personal Training to Youth Programs.
We want to help people get to a place of true well being and believe that a high quality training experience should be accessible to anyone willing to commit and put in the work. We believe in making a difference in people’s lives from the core, not the surface. Beyond weight management goals and aesthetic gain, there is a driving force for a person to cause in their life. We aim to fuel that driving force. This is the Grassroots Fitness Project.
- Heather Gunn and Wil Rivera
OUR VALUES AND BELIEFS
We treat every member of our community with utmost respect as we aim to meet their individual needs and goals.
We strive to be the driving force behind every fitness project's success, whether it’s beginning the fitness journey or training for a marathon.
We believe that our fitness studio should offer solutions for all members of the family. When everyone is on the same page, success can occur.
We believe in educating our trainers to always be at the forefront of fitness education and construct safe, effective, and personalized programs for each member.
We believe in the power of building a close-knit community that offers motivation, education, and connection to make working out an enjoyable part of the day.
Our members deserve guidance rather than superficial guarantees. We not only train them but serve as a guide toward long-term and sustainable success.
We advocate for accountability rather than a reliance on bursts of motivation. Every member will be given tools beyond the fitness basics to achieve personal goals.
We offer high quality training for every member, regardless of fitness level, past experience, or age. There are no limitations to the fitness training experience.